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Creation Date
10-25-2023
Description
This paper integrates the use of Biblical principles in the discussion about marketing practices and shares a vision for ways that marketing can be reconciliatory and God-honoring. It further detailed some perspectives of how marketing may be considered in the context of the kingdom of God. An example of a case of “the marginalized” was presented to demonstrate the redemptive nature of marketing. The paper then concludes with a call for Christian educators to do some heavy lifting in presenting the discipline of marketing to students to empower them to be cupbearers and future shapers.