Document Type

Article

Department

Communication Studies

Publication Title

Colloquy Undergraduate Research Journal

Abstract

The development and proliferation of the Internet has led to numerous discoveries in the study of media and communication. Such a recent development in online communication is the rise of the online meme. The traditional meaning of meme has been transformed and has developed a new meaning within the sphere of online communication. The meme as defined by its new meaning has recurred in myriads, which have provided enough reason and data to develop a rhetorical genre for the subject. The first half of this study—the background—will begin with an orientation to the meme, an explanation of generic criticism, and a look at ten examples of generic criticism. The second half of this study—the analysis—will begin with an application of the theory to the artifacts by developing common characteristics, contextual commonalities, and representative qualities; then an analysis of the generic development through rhetorical strategy, rhetorical situation, and audience effects; and finally a development of implications of this study.

First Page

67

Last Page

78

Date Accepted/Awarded

5-2013

Award/Distinction

Accepted Under Peer Review for Colloquy Journal

Comments

The Colloquy Undergraduate Research Journal was published with faculty peer review by these student editors in the Spring of 2013: Abby Stocker, Leah Patton, Brad Cox, Jacob Manning, Roberta Fultz, Jared Hedges, and Stacie Lewis.

Terms of Use and License Information

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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