Department
Business
Location
Bethel University
Start Date
October 2023
End Date
October 2023
Description
This paper integrates the use of Biblical principles in the discussion about marketing practices and shares a vision for ways that marketing can be reconciliatory and God-honoring. It further detailed some perspectives of how marketing may be considered in the context of the kingdom of God. An example of a case of “the marginalized” was presented to demonstrate the redemptive nature of marketing. The paper then concludes with a call for Christian educators to do some heavy lifting in presenting the discipline of marketing to students to empower them to be cupbearers and future shapers.
Recommended Citation
Bowen, Mauvalyn, "A Reconciliatory Approach to Marketing: A Case of The Marginalized" (2023). Day of Scholarship. 51.
https://spark.bethel.edu/dayofscholarship/fall2023/oct25/51
A Reconciliatory Approach to Marketing: A Case of The Marginalized
Bethel University
This paper integrates the use of Biblical principles in the discussion about marketing practices and shares a vision for ways that marketing can be reconciliatory and God-honoring. It further detailed some perspectives of how marketing may be considered in the context of the kingdom of God. An example of a case of “the marginalized” was presented to demonstrate the redemptive nature of marketing. The paper then concludes with a call for Christian educators to do some heavy lifting in presenting the discipline of marketing to students to empower them to be cupbearers and future shapers.